Big Story helps take the complexity out of marketing, so you can build authentic connections with customers in an efficient, effective way that drives better, faster, and more cost-effective results.

Big Story was created by marketers after the frustration of working with multiple costly agencies, freelancers, and consultants who operate in functional silos with no cross-channel cohesion, unless orchestrated by the business, making it near impossible to develop a unified strategy and plan and align it with the necessary execution to achieve effective results. Most businesses don’t have the necessary expertise in-house to effectively manage marketing across multiple channels and partners. Unless marketing talent is fully managed in-house, it is rare that a company has access to CMO-level expertise and the resources to take a cohesive approach to marketing to drive full omni channel execution, which is needed to be a known business in today’s world.

Additionally, marketing has become complex and complicated difficult to measure success. Reporting lacks transparency and proper benchmarking while delivering unclear results and measurable ROI. Additionally, it does not provide cross-channel insights and recommendations for optimization in real time that are needed to achieve true omnipresence and meet shifting consumer preferences across digital and social channels. In fact, The average company wastes an average of 26% of their budgets on ineffective channels and strategies and only 25% are highly confident they can quantify ROI. Additionally, 74% of marketers say they have little to no confidence that they have the right marketing in place to achieve their goals.

This is where big story comes in. Our mission is to take the complexity out of marketing. We do so by combining top-level marketing expertise, with a productized stack of marketing services, and our proprietary AI platform to optimize marketing across content, creative, and commerce, so that we streamline your day-to-day marketing operations, and focus on what matters most – telling your unique “big story” to customers. Then, we focus on putting out consistent, relevant content to your customers quickly and efficiently. Big story’s trifecta of expertise, execution and insight enables you to get the most out of your marketing budget with measurable results, while achieving true omnipresence to engage authentically with customers in a way that is personalized towards their likes and preferences.